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PERSUASIVE   2007 Persuasive Technology
Wall of Fame | Most Viewed PERSUASIVE-2007 Paper
PERSUASIVE
2007
Springer
9 years 4 months ago
The Behavior Chain for Online Participation: How Successful Web Services Structure Persuasion
The success of many online services today depends on the company’s ability to persuade users to take specific actions, such as registering or inviting friends. We examined over 5...
B. J. Fogg, Dean Eckles
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