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    PERSUASIVE
    2007
    Springer
    82views Emerging Technology» more  PERSUASIVE 2007»
    Is it Me or Is it what I say? Source Image and Persuasion
    13 years 11 months ago
    Is it Me or Is it what I say? Source Image and Persuasion
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    In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying ...
    Hien Nguyen, Judith Masthoff
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