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    IASTEDSE
    2004
    95views Software Engineering» more  IASTEDSE 2004»
    Targeted messages in indoor mobile environment: A software - oriented approach
    13 years 6 months ago
    Targeted messages in indoor mobile environment: A software - oriented approach
    Download  www.spinellis.gr
    Considering the advances of wireless, mobile and positioning technologies and the high requirement of the mobile marketing world for reaching as many customers as possible in a pe...
    Angeliki Tsilira, Adamantia G. Pateli, Erast Athan...
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    ICMB
    2007
    IEEE
    124views Business» more  ICMB 2007»
    Piercing the Fog of Mobile Advertising
    13 years 11 months ago
    Piercing the Fog of Mobile Advertising
    Download  research.nokia.com
    Mobile advertising holds strong promises to become the most highly targeted advertising medium offering new ways to target messages to users. By utilizing mobile advertising, comp...
    Ramin Vatanparast
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