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HICSS
2003
IEEE
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13 years 10 months ago
The Conceptualization of Trust, Risk and Their Relationship in Electronic Commerce: The Need for Clarifications
In recent years, significant advances have been made in the understanding of trust and risk in electronic commerce. However, in examining the published research, some troublesome ...
David Gefen, V. Srinivasan Rao, Noam Tractinsky