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    ESA
    2009
    Springer
    139views Algorithms» more  ESA 2009»
    Google's Auction for TV Ads
    13 years 11 months ago
    Google's Auction for TV Ads
    Download  www.cs.huji.ac.il
    This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since Septembe...
    Noam Nisan
    claim paper
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