viral marketing | Sciweavers

10

ICWSM
2010

192views Internet Technology» more ICWSM 2010»

Measuring User Influence in Twitter: The Million Follower Fallacy

13 years 6 months ago

Directed links in social media could represent anything from intimate friendships to common interests, or even a passion for breaking news or celebrity gossip. Such directed links...

Meeyoung Cha, Hamed Haddadi, Fabrício Benev...

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16

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ASUNAM
2009
IEEE

268views Social Networks» more ASUNAM 2009»

An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games

13 years 11 months ago

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As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...

Erica Suyeon Kim, Steve SangKi Han

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10

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KDD
2002
ACM

127views Data Mining» more KDD 2002»

Mining knowledge-sharing sites for viral marketing

14 years 5 months ago

Download www.cs.washington.edu

Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...

Matthew Richardson, Pedro Domingos

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11

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WWW
2009
ACM

138views Internet Technology» more WWW 2009»

A measurement-driven analysis of information propagation in the flickr social network

14 years 5 months ago

Download www2009.org

Online social networking sites like MySpace, Facebook, and Flickr have become a popular way to share and disseminate content. Their massive popularity has led to viral marketing t...

Meeyoung Cha, Alan Mislove, P. Krishna Gummadi

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