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    A Multidimensional Approach to Product Advertisement in the Virtual Retail Environment
    13 years 6 months ago
    A Multidimensional Approach to Product Advertisement in the Virtual Retail Environment
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    Internet presents a new business environment with great potential for marketers. Virtual retailing / e-shops, in particular, own the unique property of combining advertising practi...
    Katherine C. Pramataris, Dimitris A. Papakiriakopo...
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