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JECR
2002

Why Users Choose Particular Web Sites Over Others: Introducing a "Means-End" Approach to Human-Computer Interaction

13 years 4 months ago
Why Users Choose Particular Web Sites Over Others: Introducing a "Means-End" Approach to Human-Computer Interaction
means-end theory, widely used in market research, identifies three levels of abstraction
Deepak Prem Subramony
Added 22 Dec 2010
Updated 22 Dec 2010
Type Journal
Year 2002
Where JECR
Authors Deepak Prem Subramony
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