JECR 2002 - PDF Preprint Papers

JECR 2002

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JECR
2002

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User Preference for Product Information in Remote Purchase Environments

13 years 4 months ago

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While the appeal of shopping online is enormous, successful methods of attracting and keeping customers remain elusive. Product offerings, service, and price are important conside...

Nancy J. Lightner, Caroline M. Eastman

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