A Zoomable Shopping Browser Using a Graphic-Treemap

Effective and efficient navigation and representation of the entire structure of the product catalogue is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemap, 2) Squarified Treemap, into the on-line catalogue to address the "small window" problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information. Keywords--- graph visualization, treemaps, zoomable user interface, product catalogue, shopping-cart technology.

• Type: Journal
• Year: 2009
• Where: IEEECGIV
• Authors: Mao Lin Huang, Quang Vinh Nguyen, Viet Cuong Vo, Junhu Wang
• Keywords: Computer Graphics, IEEECGIV 2009, Online Product Category, Product Catalogue, Zoomable User Interface