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MKTSCI
2008

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A Bivariate Timing Model of Customer Acquisition and Retention

13 years 5 months ago

A Bivariate Timing Model of Customer Acquisition and Retention

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David A. Schweidel, Peter S. Fader, Eric T. Bradlo

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Added	13 Dec 2010
Updated	13 Dec 2010
Type	Journal
Year	2008
Where	MKTSCI
Authors	David A. Schweidel, Peter S. Fader, Eric T. Bradlow

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