Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
Ever increasing environmental demands from customers, authorities and governmental organizations as well as new business control functions are integrated to environmental manageme...
Enterprise Resource Planning (ERP) and related systems such as Supply Chain Management (SCM) and Customer Relationship Management (CRM) are incorporating decision support tools an...
Increased Internet traffic and the sophistication of companies in tracking that traffic have made privacy a critical issue in electronic commerce (e-commerce). This has spawned a ...