16 search results - page 2 / 4 » Adaptive bidding for display advertising |
ECAI
2006
Springer
13 years 8 months ago
2006
Springer
Public electronic displays can be used as an advertising medium when space is a scarce resource, and it is desirable to expose many adverts to as wide an audience as possible. Alth...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
WWW
2010
ACM
13 years 12 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We propose a keyword auction protocol called the Generalized Second Price with an Exclusive Right (GSP-ExR). In existing keyword auctions, the number of displayed advertisements i...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the pag...