12 search results - page 1 / 3 » An anticipation model of potential customers' purchasing beh... |
ESWA
2007
13 years 4 months ago
2007
This paper proposes an anticipation model of potential customers’ purchasing behavior. This model is inferred from past purchasing behavior of loyal customers and the web server...
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
KDD
1999
ACM
13 years 9 months ago
1999
ACM
It has been claimed that the discovery of association rules is well-suited for applications of market basket analysis to reveal regularities in the purchase behaviour of customers...
SNAM
2011
12 years 12 months ago
2011
The field of market basket analysis, the search for meaningful associations in customer purchase data, is one of the oldest areas of data mining. The typical solution involves th...
UAI
2000
13 years 6 months ago
2000
A simple advertising strategy that can be used to help increase sales of a product is to mail out special o ers to selected potential customers. Because there is a cost associated...