5 search results - page 1 / 1 » Business alignment in the CRM domain: predicting CRM perform... |
ECIS
2004
13 years 6 months ago
2004
In this paper we present a framework that aims to answer the central question why some organizations are successful in the CRM domain, while others are not. The framework is built...
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
COMAD
2009
13 years 5 months ago
2009
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mini...
HICSS
2008
IEEE
13 years 11 months ago
2008
IEEE
Drawing upon the resource-based view and the process-oriented view, we develop a conceptual model to examine the business value of customer relationship management (CRM) systems, ...
ECAI
2000
Springer
13 years 9 months ago
2000
Springer
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...