CRM Analytics Framework

10 years 7 months ago
CRM Analytics Framework
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mining algorithm. We propose a CRM Analytics Framework that provides an end-to-end framework for developing and deploying pre-packaged predictive modeling business solutions, intended to help in reducing the time and effort required for building the application. Standardization and metadata-driven development are used in the solution; this makes the framework accessible to nonexperts. We describe our framework that makes use of industry standard software products and present a case study of its application in the financial domain.
Joseph P. Bigus, Upendra Chitnis, Prasad M. Deshpa
Added 09 Nov 2010
Updated 09 Nov 2010
Type Conference
Year 2009
Authors Joseph P. Bigus, Upendra Chitnis, Prasad M. Deshpande, Ramakrishnan Kannan, Mukesh K. Mohania, Sumit Negi, Deepak P, Edwin Pednault, Soujanya Soni, Bipen K. Telkar, Brian F. White
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