80 search results - page 1 / 16 » Content of Corporate Web Pages as Advertising Media |
CACM
1998
13 years 4 months ago
1998
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
We investigate how eight concepts derived from the media characteristics of the WWW impact corporate success in E-Business if implemented as features of companies’ web sites. We...
INTERACT
2003
13 years 6 months ago
2003
: As in advertising, online information works best if the users instantly realize the message conveyed. There is no easy to use and valid method for measuring what the viewers actu...
WWW
2010
ACM
13 years 10 months ago
2010
ACM
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
MMSP
2008
IEEE
13 years 11 months ago
2008
IEEE
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...