13 search results - page 1 / 3 » Data Mining In Marketing Acquisition CAMPAIGNS |
IADIS
2008
13 years 6 months ago
2008
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
KDD
2001
ACM
14 years 5 months ago
2001
ACM
We consider prediction-model evaluation in the context of marketing-campaign planning. In order to evaluate and compare models with specific campaign objectives in mind, we need t...
SIGKDD
2002
13 years 4 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
KDD
2002
ACM
14 years 5 months ago
2002
ACM
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...
KDD
1997
ACM
13 years 9 months ago
1997
ACM
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...