8 search results - page 1 / 2 » Google's Auction for TV Ads |
ESA
2009
Springer
13 years 11 months ago
2009
Springer
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since Septembe...
KDD
2009
ACM
13 years 11 months ago
2009
ACM
This paper explores the impact of television advertisements on audience retention using data collected from television set-top boxes (STBs)1 . In particular, we discuss how the ac...
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
We consider the problem of designing truthful auctions, when the bidders' valuations have a public and a private component. In particular, we consider combinatorial auctions w...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...