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Book
630views
15 years 3 months ago
Introduction to Functional Programming
"These are the lecture notes accompanying the course Introduction to Functional Programming, which I taught at Cambridge University in the academic year 1996/1997."
John Harrison
GI
2009
Springer
13 years 10 months ago
TaxiMedia: An Interactive Context-Aware Entertainment and Advertising System
: The use of public transport vehicles, such as trams, buses, and taxis as an advertising space is increasing since several years. However mainly the outside of the vehicles is use...
Florian Alt, Alireza Sahami Shirazi, Max Pfeiffer,...
GI
2009
Springer
13 years 10 months ago
Engaging Passers-by with Interactive Screens - A Marketing Perspective
: This position paper approaches pervasive advertising from a marketing
Daniel Michelis, Hendrik Send
KDD
2012
ACM
212views Data Mining» more  KDD 2012»
11 years 7 months ago
Factoring past exposure in display advertising targeting
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
Neha Gupta, Abhimanyu Das, Sandeep Pandey, Vijay K...

Lecture Notes
742views
15 years 3 months ago
Computer Systems Analysis
Comparing systems using measurement, simulation, and queueing models. Common mistakes and how to avoid them, selection of techniques and metrics, art of data presentation, summariz...
Raj Jain