9 search results - page 1 / 2 » Investigating Consumer Purchase Behavior in Related Technolo... |
MKTSCI
2010
13 years 3 months ago
2010
WWW
2008
ACM
14 years 6 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
SIGIR
2011
ACM
12 years 8 months ago
2011
ACM
Traditional recommendation algorithms often select products with the highest predicted ratings to recommend. However, earlier research in economics and marketing indicates that a ...
MANSCI
2006
13 years 5 months ago
2006
There is growing evidence that consumers are influenced by Internet-based opinion forums before making a variety of purchase decisions. Firms whose products are being discussed in...
ACMICEC
2007
ACM
13 years 9 months ago
2007
ACM
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...