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WWW
2009
ACM
14 years 6 months ago
Adaptive bidding for display advertising
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
ACMICEC
2008
ACM
270views ECommerce» more  ACMICEC 2008»
13 years 7 months ago
Adaptive strategies for predicting bidding prices in supply chain management
Supply Chain Management (SCM) involves a number of interrelated activities from negotiating with suppliers to competing for customer orders and scheduling the manufacturing proces...
Yevgeniya Kovalchuk, Maria Fasli
ETS
2006
IEEE
119views Hardware» more  ETS 2006»
13 years 5 months ago
An Ontology-Based Framework for Bridging Learning Design and Learning Content
The paper describes an ontology-based framework for bridging learning design and learning object content. In present solutions, researchers have proposed conceptual models and dev...
Colin Knight, Dragan Gasevic, Griff Richards
MKTSCI
2010
92views more  MKTSCI 2010»
13 years 16 days ago
Optimal Reverse-Pricing Mechanisms
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...
Martin Spann, Robert Zeithammer, Gerald Häubl