25 search results - page 5 / 5 » Mining Customer Value: From Association Rules to Direct Mark... |
KDD
2002
ACM
14 years 5 months ago
2002
ACM
Knowing the reputations of your own and/or competitors' products is important for marketing and customer relationship management. It is, however, very costly to collect and a...
FSKD
2005
Springer
13 years 10 months ago
2005
Springer
The value of the itemset share is one way of evaluating the magnitude of an itemset. From business perspective, itemset share values reflect more the significance of itemsets for m...
VLDB
2004
ACM
13 years 10 months ago
2004
ACM
Today’s world of increasingly dynamic computing environments naturally results in more and more data being available as fast streams. Applications such as stock market analysis,...
AI
2003
Springer
13 years 10 months ago
2003
Springer
Private information about individuals that engage in e-commerce business transactions is of economic value to businesses for market analysis and for identifying possible future par...
ESWA
2008
13 years 5 months ago
2008
The recent deregulation of telecommunication industry by the Taiwanese government has brought about the acute competition for Internet Service Providers (ISP). Taiwan's ISP i...