The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...
Developing profiles to describe user or system behaviour is a useful technique employed in Computer Forensic investigations. Information found in data obtained by investigators ca...
In Internet marketing, Web audience analysis is essential to understanding the visitors’ needs. However, the existing analysis tools fail to deliver summarized and conceptual me...