176 search results - page 2 / 36 » Online Advertising |
KDD
2009
ACM
14 years 6 months ago
2009
ACM
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
SIGECOM
2011
ACM
12 years 8 months ago
2011
ACM
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapte...
I3E
2009
13 years 3 months ago
2009
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
AAAI
2010
13 years 7 months ago
2010
Advertising in the case of textual Web pages has been studied extensively by many researchers. However, with the increasing amount of multimedia data such as image, audio and vide...
KDD
2010
ACM
13 years 3 months ago
2010
ACM
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...