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SIGECOM
2011
ACM

Reserve prices in internet advertising auctions: a field experiment

8 years 2 months ago
Reserve prices in internet advertising auctions: a field experiment
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the
Michael Ostrovsky, Michael Schwarz
Added 17 Sep 2011
Updated 17 Sep 2011
Type Journal
Year 2011
Where SIGECOM
Authors Michael Ostrovsky, Michael Schwarz
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