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    SIGECOM
    2011
    ACM
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    Reserve prices in internet advertising auctions: a field experiment

    12 years 7 months ago
    Reserve prices in internet advertising auctions: a field experiment
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    We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapted to the
    Michael Ostrovsky, Michael Schwarz
    claim paper
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    Added 17 Sep 2011
    Updated 17 Sep 2011
    Type Journal
    Year 2011
    Where SIGECOM
    Authors Michael Ostrovsky, Michael Schwarz
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