159 search results - page 1 / 32 » Planning for Marketing Campaigns |
AIPS
2003
13 years 6 months ago
2003
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...
KDD
2001
ACM
14 years 5 months ago
2001
ACM
We consider prediction-model evaluation in the context of marketing-campaign planning. In order to evaluate and compare models with specific campaign objectives in mind, we need t...
CCE
2004
13 years 4 months ago
2004
Ever-changing production campaigns complicate the management of recovery and treatment options for unavoidable effluents at pharmaceutical plants. Each campaign produces large amo...
PERSUASIVE
2007
Springer
13 years 11 months ago
2007
Springer
: Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, ...
KDD
2002
ACM
14 years 5 months ago
2002
ACM
The banking industry regularly mounts campaigns to improve customer value by offering new products to existing customers. In recent years this approach has gained significant mome...