159 search results - page 3 / 32 » Planning for Marketing Campaigns |
SIGECOM
2009
ACM
14 years 8 days ago
2009
ACM
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
WSC
1997
13 years 7 months ago
1997
Effective and timely execution of the Department of Defense’s (DoD) Program Objective Memorandum (POM) and Joint Warfare Capability Assessment (JWCA) process requires objective...
VLDB
2005
ACM
13 years 11 months ago
2005
ACM
A key challenge for companies is to manage customer relationships as an asset. To create an effective toolkit for the analysis of customer relationships, a combination of relation...
ASIACRYPT
2000
Springer
13 years 10 months ago
2000
Springer
In a recent Stanford Law Review article, Ayres and Bulow [1] propose a radical anonymity-based solution to disrupt the “market” for monetary influence in political campaigns. ...
SIGKDD
2002
13 years 5 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...