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» Semantic Advertising for Web 3.0
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KIVS
2005
Springer
13 years 11 months ago
Ranked Matching for Service Descriptions Using OWL-S
Abstract. Semantic Web services envision the automated discovery and selection of Web services. This can be realised by adding semantic information to advertised services and servi...
Michael C. Jaeger, Gregor Rojec-Goldmann, Christop...
WWW
2010
ACM
13 years 10 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
COOPIS
2003
IEEE
13 years 10 months ago
Advertising Games for Web Services
In: Proceedings of the Eleventh International Conference on Cooperative Information Systems (CoopIS-03), pp. 93–109, Springer-Verlag LNCS Series. c 2003 by Springer-Verlag. We a...
Alessandro Agostini, Paolo Avesani
ACMICEC
2007
ACM
245views ECommerce» more  ACMICEC 2007»
13 years 9 months ago
Keyword generation for search engine advertising using semantic similarity between terms
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Vibhanshu Abhishek, Kartik Hosanagar
ENTER
2007
Springer
13 years 11 months ago
Annotating Accommodation Advertisements Using CERNO
There has been great interest in applying Semantic Web technologies to the tourism sector ever since Tim Berners-Lee introduced his vision. Unfortunately, there is a major obstacl...
Nadzeya Kiyavitskaya, Nicola Zeni, Luisa Mich, Jam...