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JCIT
2007
125views more  JCIT 2007»
11 years 8 months ago
Development Multi-Enterprise Collaborative Enterprise intelligent decision support system
Enterprise Resource Planning (ERP) and related systems such as Supply Chain Management (SCM) and Customer Relationship Management (CRM) are incorporating decision support tools an...
Ming-Chang Lee, Jung-Fang Cheng
IMCS
2007
93views more  IMCS 2007»
11 years 8 months ago
Strategies for successful CRM implementation
Purpose – Customer relationship management (CRM) is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up informat...
ThuyUyen H. Nguyen, Joseph S. Sherif, Michael Newb...
CORR
2008
Springer
123views Education» more  CORR 2008»
11 years 8 months ago
Optimizing Web Sites for Customer Retention
With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective manageme...
Michael Hahsler
ECIS
2003
11 years 9 months ago
An empirical investigation of intelligent agents for e-business customer relationship management: a knowledge management perspec
: Using a knowledge management perspective, this paper investigates new and efficient ways of applying intelligent agents to e-business customer relationship management. Intelligen...
Weiquan Wang, Izak Benbasat
ECIS
2003
11 years 9 months ago
Provision of customer knowledge to supply chains
Knowledge about customers is vital for supply chains in order to ensure customer satisfaction. In an ideal supply chain environment, supply chain partners are able to perform plan...
Roland Holten, Alexander Dreiling
ECIS
2001
11 years 9 months ago
Healthcare Portals - Customer Centricity in the Pharmaceutical Industry
Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possibl...
Thomas Puschmann, Oliver Thalmann, Rainer Alt
CCE
2007
11 years 9 months ago
Supporting Shared Understanding within Distributed Enterprise Development Teams
: This paper presents a practitioners’ report on supporting shared understanding within distributed development teams. Our software domain focuses on Enterprise development in th...
Jessica Rubart, Stephan Müller
ICDM
2003
IEEE
92views Data Mining» more  ICDM 2003»
12 years 1 months ago
Postprocessing Decision Trees to Extract Actionable Knowledge
Most data mining algorithms and tools stop at discovered customer models, producing distribution information on customer profiles. Such techniques, when applied to industrial pro...
Qiang Yang, Jie Yin, Charles X. Ling, Tielin Chen
HICSS
2003
IEEE
359views Biometrics» more  HICSS 2003»
12 years 1 months ago
Assessing the Readiness of Firms for CRM: A Literature Review and Research Model
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
Rosalie J. Ocker, Susan Mudambi
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