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    MKTSCI
    2011
    354views Multimedia» more  MKTSCI 2011»
    Online Display Advertising: Targeting and Obtrusiveness
    12 years 7 months ago
    Online Display Advertising: Targeting and Obtrusiveness
    Download  ts-si.org
    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
    Avi Goldfarb, Catherine Tucker
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    MKTSCI
    2011
    218views Multimedia» more  MKTSCI 2011»
    Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
    12 years 7 months ago
    Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
    Download  www-bcf.usc.edu
    ic copy available at: http://ssrn.com/abstract=1629493 Marketing Science Institute Working Paper Series 2010 Report No. 10-102 Demystifying Disruption: A New Model for Understandin...
    Ashish Sood, Gerard J. Tellis
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    MKTSCI
    2011
    339views Multimedia» more  MKTSCI 2011»
    Cross-Market Discounts
    12 years 11 months ago
    Cross-Market Discounts
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    Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
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    MKTSCI
    2011
    267views Multimedia» more  MKTSCI 2011»
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    12 years 11 months ago
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    Download  marketing.wharton.upenn.edu
    Christophe Van den Bulte, Raghuram Iyengar
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    MKTSCI
    2011
    221views Multimedia» more  MKTSCI 2011»
    Brands: The Opiate of the Nonreligious Masses?
    12 years 11 months ago
    Brands: The Opiate of the Nonreligious Masses?
    Download  faculty.fuqua.duke.edu
    Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
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    MKTSCI
    2011
    255views Multimedia» more  MKTSCI 2011»
    Opinion Leadership and Social Contagion in New Product Diffusion
    12 years 11 months ago
    Opinion Leadership and Social Contagion in New Product Diffusion
    Download  marketing.wharton.upenn.edu
    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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