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IJMC
2008
102views more  IJMC 2008»
13 years 4 months ago
The characteristics of mobile data service users in Australia
: Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will i...
Sangjo Oh, Song Yang, Sherah Kurnia, Heejin Lee, M...
HICSS
2003
IEEE
125views Biometrics» more  HICSS 2003»
13 years 10 months ago
A Marketing Model for Mobile Wireless Services
: 1 Invaluable feedback from HIICS referees is gratefully acknowledged. Mobile data services integrate handheld and Internet technologies to create new value propositions (Keen and...
A. Lee Gilbert, Jon D. Kendall
ICMB
2007
IEEE
119views Business» more  ICMB 2007»
13 years 11 months ago
Understanding Consumers' Expectations of Mobile Data Services in Australia
The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the...
Sherah Kurnia, Heejin Lee, Song Yang