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MKTSCI
2010
92views more  MKTSCI 2010»
12 years 11 months ago
Optimal Reverse-Pricing Mechanisms
Reverse pricing is a market mechanism under which a consumer's bid for a product leads to a sale if the bid exceeds a hidden acceptance threshold the seller has set in advanc...
Martin Spann, Robert Zeithammer, Gerald Häubl
MKTSCI
2010
89views more  MKTSCI 2010»
12 years 11 months ago
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Jonah Berger, Alan T. Sorensen, Scott J. Rasmussen
MKTSCI
2010
140views more  MKTSCI 2010»
12 years 11 months ago
Demand Estimation with Social Interactions and the Implications for Targeted Marketing
The role that social interactions play in the purchase decisions of consumers is of growing interest to marketers. Consumers' decisions not only depend on information they re...
Wesley R. Hartmann
MJ
2010
107views Multimedia» more  MJ 2010»
12 years 11 months ago
Capacitance DNA bio-chips improved by new probe immobilization strategies
Sandro Carrara, Andrea Cavallini, Yusuf Leblebici,...
MJ
2010
198views Multimedia» more  MJ 2010»
12 years 11 months ago
Electromagnetic energy harvesting from flow induced vibration
A new electromagnetic energy harvester for harnessing energy from flow induced vibration is developed. It converts flow energy into electrical energy by fluid flow and electromagn...
D.-A. Wang, K.-H. Chang
MISQ
2010
171views Multimedia» more  MISQ 2010»
12 years 11 months ago
Chasing the Hottest IT: Effects of Information Technology Fashion on Organizations
An information technology (IT) fashion is a transitory collective belief that an IT is new, efficient, and at the forefront of practice. I find that following IT fashions can legi...
Ping Wang
ISR
2010
12 years 11 months ago
Use of Pricing Schemes for Differentiating Information Goods
Information goods vendors offer different pricing schemes such as per user pricing and site licensing. Why do competing sellers adopt different pricing schemes for the same inform...
Vidyanand Choudhary
TMM
2011
146views more  TMM 2011»
12 years 11 months ago
Game-Theoretic Strategies and Equilibriums in Multimedia Fingerprinting Social Networks
Abstract—Multimedia social network is a network infrastructure in which the social network users share multimedia contents with all different purposes. Analyzing user behavior in...
W. Sabrina Lin, H. Vicky Zhao, K. J. Ray Liu
MKTSCI
2011
221views Multimedia» more  MKTSCI 2011»
12 years 11 months ago
Brands: The Opiate of the Nonreligious Masses?
Ron Shachar, Tülin Erdem, Keisha M. Cutright,...