We describe an efficient framework for Web personalization based on sequential and non-sequential pattern discovery from usage data. Our experimental results performed on real us...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
In this paper, a web usage mining based approach is proposed to discover potential browsing problems. Two web usage mining techniques in the approach are introduced, including Aut...
The rapid e-commerce growth has made both business community and customers face a new situation. Due to intense competition on the one hand and the customer's option to choose...