71 search results - page 1 / 15 » Ad Auction Design and User Experience |
WINE
2007
Springer
13 years 11 months ago
2007
Springer
When users click on poor quality advertisements, there is a hidden cost to the search engine due to the user dissatisfaction (for instance, users are less likely to click on ads in...
WWW
2010
ACM
13 years 11 months ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
AAAI
2008
13 years 7 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...
PERCOM
2010
ACM
13 years 8 months ago
2010
ACM
—This paper studies economic models of user participation incentive in participatory sensing applications. User participation is the most important element in participatory sensi...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
We consider the problem of revenue-optimal dynamic mechanism design in settings where agents' types evolve over time as a function of their (both public and private) experien...