68 search results - page 1 / 14 » Dynamics of bid optimization in online advertisement auction... |
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapte...
AAAI
2008
13 years 7 months ago
2008
We present the design of a banner advertising auction which is considerably more expressive than current designs. We describe a general model of expressive ad contracts/bidding an...