5 search results - page 1 / 1 » Reserve prices in internet advertising auctions: a field exp... |
SIGECOM
2011
ACM
12 years 7 months ago
2011
ACM
We present the results of a large field experiment on setting reserve prices in auctions for online advertisements, guided by the theory of optimal auction design suitably adapte...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Online advertising is a rapidly growing, multi-billion dollar industry. It has become a significant element of the Web browsing experience. Ad platforms used for ad selection use ...
WWW
2007
ACM
14 years 5 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
AAAI
2000
13 years 5 months ago
2000
This paper presents a new combinatorial auction protocol (LDS protocol) that is robust against false-name bids. Internet auctions have become an integral part of Electronic Commer...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...