183
click to vote
ACMICEC
2007
ACM
15 years 10 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
156
click to vote
ACMICEC
2007
ACM
15 years 10 months ago
2007
ACM
Due to inherent privacy concerns, online personalization services such as those offered through toolbars and desktop widgets are characterized by "no-free-disposal" (NFD...
197
Voted
ACMICEC
2007
ACM
15 years 10 months ago
2007
ACM
Norms defined by institutions and enforced by organizations have been put forward as a mechanism to increase the efficiency and reliability of electronic transactions carried out ...
250
click to vote
ACMICEC
2007
ACM
15 years 10 months ago
2007
ACM
Accurate prediction of customer preferences on products is the key to any recommender systems to realize its promised strategic values such as improved customer satisfaction and t...
193
Voted
ACMICEC
2007
ACM
15 years 10 months ago
2007
ACM
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...