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ICDE
2009
IEEE
124views Database» more  ICDE 2009»
16 years 6 months ago
Shared Winner Determination in Sponsored Search Auctions
Abstract-- Sponsored search auctions form a multibillion dollar industry. Search providers auction advertisement slots on search result pages to advertisers who are charged only if...
David J. Martin, Joseph Y. Halpern
ICDE
2009
IEEE
163views Database» more  ICDE 2009»
16 years 6 months ago
A Data Structure for Sponsored Search
Abstract-- Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (a...
Arnd Christian König, Kenneth Ward Church, Ma...
ICDE
2009
IEEE
290views Database» more  ICDE 2009»
16 years 6 months ago
GraphSig: A Scalable Approach to Mining Significant Subgraphs in Large Graph Databases
Graphs are being increasingly used to model a wide range of scientific data. Such widespread usage of graphs has generated considerable interest in mining patterns from graph datab...
Sayan Ranu, Ambuj K. Singh
ICDE
2009
IEEE
192views Database» more  ICDE 2009»
16 years 6 months ago
Deriving Private Information from Association Rule Mining Results
Data publishing can provide enormous benefits to the society. However, due to privacy concerns, data cannot be published in their original forms. Two types of data publishing can a...
Zutao Zhu, Guan Wang, Wenliang Du
ICDE
2009
IEEE
151views Database» more  ICDE 2009»
16 years 6 months ago
Decision Trees for Uncertain Data
Traditional decision tree classifiers work with data whose values are known and precise. We extend such classifiers to handle data with uncertain information, which originates from...
Smith Tsang, Ben Kao, Kevin Y. Yip, Wai-Shing Ho, ...