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EUSFLAT
2009

An Alternative Operationalization of Fuzzy Consideration Set. Application to Tourism

13 years 7 months ago
An Alternative Operationalization of Fuzzy Consideration Set. Application to Tourism
Consideration sets provide a standard tool for the exploration of consumer choice. It is appropriate to analyze it as a fuzzy set because not all the brands of a certain category of products or services that belong to it are considered of the same importance. In this work we propose an alternative operationalization of the aggregate fuzzy consideration set. It is based on a new approach for linguistic framework and linguistic aggregation operators which compute with words directly, defined by Xu. The model of consideration presented assigns to each brand or service the degree of membership to the evoked set through weighed aggregate interest. The aggregate fuzzy consideration set of tourist destinations of a given of individuals segment is obtained as illustrative example of the proposed approach. Keywords-- aggregation operators, computing with words, fuzzy consideration set, linguistic model, tourist destinations.
Luisa Lucila Lazzari, Patricia Inés Mouli&a
Added 17 Feb 2011
Updated 17 Feb 2011
Type Journal
Year 2009
Where EUSFLAT
Authors Luisa Lucila Lazzari, Patricia Inés Mouliá, Mariano Eriz
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