Sciweavers

ENTER
2009
Springer

The Credibility of Online News: The Case of the Iceland Tourist Guide Association's Website and e-Newsletter

13 years 8 months ago
The Credibility of Online News: The Case of the Iceland Tourist Guide Association's Website and e-Newsletter
The Iceland Tourist Guide Association’s website (www.touristguide.is) represents the association online. Members find the news published on the association’s website and enewsletter more credible than news published by the mainstream web, and print media in Iceland. The ITGA’s level of news credibility was established by conducting a quantitative empirical survey among members. The outcome provides important information on which the association can build its online strategy in terms of serving the needs of its members and capitalise on the website’s public relations potential.
Stefán Helgi Valsson
Added 24 Jul 2010
Updated 24 Jul 2010
Type Conference
Year 2009
Where ENTER
Authors Stefán Helgi Valsson
Comments (0)