Efficient identification of starters and followers in social media

13 years 11 months ago
Efficient identification of starters and followers in social media
Activity and user engagement in social media such as web logs, wikis, online forums or social networks has been increasing at unprecedented rates. In relation to social behavior in various human activities, user activity in social media indicates the existence of individuals that consistently drive or stimulate `discussions' in the online world. Such individuals are considered as `starters' of online discussions in contrast with `followers' that primarily engage in discussions and follow them. In this paper, we formalize notions of `starters' and `followers' in social media. Motivated by the challenging size of the available information related to online social behavior, we focus on the development of random sampling approaches allowing us to achieve significant efficiency while identifying starters and followers. In our experimental section we utilize BlogScope, our social media warehousing platform under development at the University of Toronto. We demonstra...
Michael Mathioudakis, Nick Koudas
Added 16 Aug 2010
Updated 16 Aug 2010
Type Conference
Year 2009
Where EDBT
Authors Michael Mathioudakis, Nick Koudas
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