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WEBI
2009
Springer

Monetizing User Activity on Social Networks - Challenges and Experiences

13 years 10 months ago
Monetizing User Activity on Social Networks - Challenges and Experiences
—This work summarizes challenges and experiences in monetizing user activity on public forums on social network sites. We present a approach that identifies the monetization potential of user posts and eliminates off-topic content to identify the most relevant and monetizable keywords for advertising. Preliminary studies using data from MySpace and Facebook show that 52% of ad impressions generated using keywords from our system were more targeted compared to the 30% relevant impressions generated without using our system. Keywords- user activity, off-topic noise, contentextual ads
Meenakshi Nagarajan, Kamal Baid, Amit P. Sheth, Sh
Added 25 May 2010
Updated 25 May 2010
Type Conference
Year 2009
Where WEBI
Authors Meenakshi Nagarajan, Kamal Baid, Amit P. Sheth, Shaojun Wang
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