Overlap Among Major Web Search Engines

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Overlap Among Major Web Search Engines
Purpose – This paper reports the findings of a major study examining the overlap among results retrieved by three major web search engines. The goal of the research was to: measure the overlap across three major web search engines on the first results page overlap (i.e. share the same results) and the differences across a wide range of user defined search terms; determine the differences in the first page of search results and their rankings (each web search engine’s view of the most relevant content) across single-source web search engines, including both sponsored and non-sponsored results; and measure the degree to which a meta-search web engine, such as, provides searchers with the most highly ranked search results from three major single source web search engines. Design/methodology/approach – The authors collected 10,316 random queries and ran an overlap algorithm using the URL for each result by query. The overlap of first result page search f...
Amanda Spink, Bernard J. Jansen, Chris Blakely, Sh
Added 12 Jun 2010
Updated 12 Jun 2010
Type Conference
Year 2006
Where ITNG
Authors Amanda Spink, Bernard J. Jansen, Chris Blakely, Sherry Koshman
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