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IEEECGIV
2009
IEEE

A Zoomable Shopping Browser Using a Graphic-Treemap

13 years 8 days ago
A Zoomable Shopping Browser Using a Graphic-Treemap
Effective and efficient navigation and representation of the entire structure of the product catalogue is one of the important factors for on-line market. This paper proposes an application using Treemaps visualization to enhance the functionality of online product category. We aim to develop high-quality catalog interfaces in terms of readability, understandability and comprehension by integrating graphics into Treemaps. We applied two types of Treemaps: 1) Slice-and-Dice Treemap, 2) Squarified Treemap, into the on-line catalogue to address the "small window" problem allowing buyers to overview and navigate large product categories dynamically. We also use a history bar that locates on the top of each category and sub-category to provide a 2.5-dimensional view of contextual information. Keywords--- graph visualization, treemaps, zoomable user interface, product catalogue, shopping-cart technology.
Mao Lin Huang, Quang Vinh Nguyen, Viet Cuong Vo, J
Added 19 Feb 2011
Updated 19 Feb 2011
Type Journal
Year 2009
Where IEEECGIV
Authors Mao Lin Huang, Quang Vinh Nguyen, Viet Cuong Vo, Junhu Wang
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