Identifying consumer preferences is a key challenge in customizing electronic commerce sites to individual users. The increasing availability of online social networks provides on...
: A distributed service to model and control contextual information in mobile and ubiquitous computing environments is presented in this paper. We introduce the general user model ...
Geographical information retrieval (GIR) can benefit from context information to adapt the results to a user’s current situation and personal preferences. In this respect, seman...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Web users display their preferences implicitly by navigating through a sequence of pages or by providing numeric ratings to some items. Web usage mining techniques are used to ext...