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    IOR
    2007
    56views more  IOR 2007»
    A Learning Approach for Interactive Marketing to a Customer Segment
    14 years 9 months ago
    A Learning Approach for Interactive Marketing to a Customer Segment
    Download  web.mit.edu
    Dimitris Bertsimas, Adam J. Mersereau
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    ICDM
    2008
    IEEE
    190views Data Mining» more  ICDM 2008»
    Simultaneous Co-segmentation and Predictive Modeling for Large, Temporal Marketing Data
    15 years 4 months ago
    Simultaneous Co-segmentation and Predictive Modeling for Large, Temporal Marketing Data
    Download  users.ece.utexas.edu
    Several marketing problems involve prediction of customer purchase behavior and forecasting future preferences. We consider predictive modeling of large scale, bi-modal or multimo...
    Meghana Deodhar, Joydeep Ghosh
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    SDM
    2004
    SIAM
    165views Data Mining» more  SDM 2004»
    Visualizing RFM Segmentation
    14 years 11 months ago
    Visualizing RFM Segmentation
    Download  www.cs.iastate.edu
    Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
    Ron Kohavi, Rajesh Parekh
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    ANOR
    2006
    64views more  ANOR 2006»
    Learning dynamic prices in electronic retail markets with customer segmentation
    14 years 9 months ago
    Learning dynamic prices in electronic retail markets with customer segmentation
    Download  lcm.csa.iisc.ernet.in
    C. V. L. Raju, Y. Narahari, K. Ravikumar
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    IJCSS
    2007
    119views more  IJCSS 2007»
    Trust in Electronic Markets - Customers' Perspective
    14 years 9 months ago
    Trust in Electronic Markets - Customers' Perspective
    Download  www.fullcycles.org
    People have trusted in face-to-face interaction more than any other modes of interactions to develop relationships and as a result of which one of the most concerned problem that ...
    Shweta Sharma, Deepali Singh, D. P. Agrawal
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