Influential people have an important role in the process of information diffusion. However, there are several ways to be influential, for example, to be the most popular or the...
In this work, we study the notion of competing campaigns in a social network. By modeling the spread of influence in the presence of competing campaigns, we provide necessary too...
Abstract--Human behavior analysis in video sharing social networks is an emerging research area, which analyzes the behavior of users who share multimedia content and investigates ...
Retweeting is the key mechanism for information diffusion in Twitter. It emerged as a simple yet powerful way of disseminating information in the Twitter social network. Even thoug...
Bongwon Suh, Lichan Hong, Peter Pirolli, Ed H. Chi
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...