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ICWE
2010
Springer
14 years 8 months ago
Association-Rules-Based Recommender System for Personalization in Adaptive Web-Based Applications
Personalization systems based upon users' surfing behavior analysis imply three phases: data collection, pattern discovery and recommendation. Due to the dimension of log file...
Daniel Mican, Nicolae Tomai
UM
2010
Springer
14 years 7 months ago
Mobile Web Profiling: A Study of Off-Portal Surfing Habits of Mobile Users
Abstract. The World Wide Web has provided users with the opportunity to access from any computer the largest set of information ever existing. Researchers have analyzed how such us...
Daniel Olmedilla, Enrique Frías-Martí...
SOUPS
2009
ACM
15 years 4 months ago
A user study of the expandable grid applied to P3P privacy policy visualization
Displaying website privacy policies to consumers in ways they understand is an important part of gaining consumers’ trust and informed consent, yet most website privacy policies...
Robert W. Reeder, Patrick Gage Kelley, Aleecia M. ...
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
15 years 6 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
SAINT
2003
IEEE
15 years 2 months ago
Bayesian Analysis of Online Newspaper Log Data
In this paper we address the problem of analyzing web log data collected at a typical online newspaper site. We propose a two-way clustering technique based on probability theory....
Hannes Wettig, Jussi Lahtinen, Tuomas Lepola, Petr...