Personalization systems based upon users' surfing behavior analysis imply three phases: data collection, pattern discovery and recommendation. Due to the dimension of log file...
Abstract. The World Wide Web has provided users with the opportunity to access from any computer the largest set of information ever existing. Researchers have analyzed how such us...
Displaying website privacy policies to consumers in ways they understand is an important part of gaining consumers’ trust and informed consent, yet most website privacy policies...
Robert W. Reeder, Patrick Gage Kelley, Aleecia M. ...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
In this paper we address the problem of analyzing web log data collected at a typical online newspaper site. We propose a two-way clustering technique based on probability theory....
Hannes Wettig, Jussi Lahtinen, Tuomas Lepola, Petr...